Tobacco Marketing in NYC: Neighborhood Profiling and its Health Consequences

Lunch and Learn with Dr. Giovenco
11:30 am
12:30 pm
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Daniel Giovenco, PhD, MPH
Assistant Professor of Sociomedical Sciences
Department of Sociomedical Sciences
Lerner Center for Public Health Promotion
Open to the Columbia Community
Facing increased marketing restrictions, the tobacco industry dedicates nearly all of its promotional budget to product advertising at the point-of-sale. Cigarette companies have long targeted low-income and minority communities with aggressive promotions and advertisements, but it is less understood how Big Tobacco is shifting its strategy in today's diverse product landscape. How are products like cigarillos, blunt wraps, hookah, and vaping devices promoted differently across neighborhoods, and what is the potential impact on health disparities? This presentation will highlight results from a photo-documentation project that captured tobacco advertising in nearly 1,000 retailers across all 5 boroughs in NYC.

Dr. Giovenco is an Assistant Professor of Sociomedical Sciences at the Mailman School of Public Health and a member of the Lerner Center for Public Health Promotion. He has published over 20 scientific articles on tobacco use disparities, was invited as an expert speaker at the National Academy of Medicine, is an Associate Editor for the journal Tobacco Regulatory Science, and is a recipient of the NIH Director's Early Independence Award.


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