Dr. Yifeng Hu is a communication professor whose expertise lies in uses and effects of new media technologies in health communication. Her Online Health Source Typology is cited in the second edition of Routledge's Handbook of Health Communication. Hu's current research projects include the study of a unique social dimension of mental health blogging, the helping motive, and its related therapeutic benefits, and the potential negative effects of social media on moms' breastfeeding experiences, maternal satisfaction, and overall health. Hu has published close to 20 journal articles and book chapters and actively reviews manuscripts for nearly 20 academic journals, many of which are top ones in the field. Dr. Hu is an Associate Professor in the Department of Communication Studies at The College of New Jersey (TCNJ) where she designed and developed an advanced undergraduate course, New Media and Health Communication. Attracting students from various disciplines, this course is a key offering in the new public health major and required for all who concentrate in the Health Communication Track at TCNJ. Hu is currently leading a team of students and subject-matter experts to work on a mixed-media responsible drinking campaign on TCNJ campus. Hu is interested in integrating digital technologies in the teaching-learning process. She has used Second Life, a virtual world, as well as Facebook Groups, in her classroom. Recently she is navigating the exciting world of blended/hybrid courses.
PhD, 2007, Pennsylvania State University
M Phil, 2002, Chinese University of Hong Kong
BA, 2000, Renmin University of China
Areas of Expertise
Select Urban Health Activities
A Mixed-Media Responsible Drinking Campaign Among College Students: Dr. Hu is leading a team of enthusiastic and skilled undergraduate students at The College of New Jersey (TCNJ) to design and develop a campus-wide campaign intending to reduce excessive alcohol consumption and promote responsible drinking among TCNJ students through a variety of traditional and new media channels.
Kurylo, A., & Hu, Y. (2016). Students, the ivory tower, and educational uses of social networking sites. In. A. Kurylo & T. Dumova (Eds.), Social Networking: Redefining Communication in the Digital Age. Madison, NJ: Fairleigh Dickinson University Press.
Hu, Y. (2015). Health communication research in the digital age: A systematic review. Journal of Communication in Healthcare, 8(5), 260-288.
Hu, Y., & Sundar, S. S. (2010). Effects of online health sources on credibility and behavioral intentions. Communication Research, 37(1), 105-132.
Hu, Y., & Haake, J. M. (2010). Search your way to an accurate diagnosis: Predictors of internet-based diagnosis accuracy. Atlantic Journal of Communication, 18(2), 79-88.
Hu, Y. (2010). Creating a learning community: Social and educational benefits of using Facebook in a mixed-major college classroom. Electronic Journal of Communication, 20(1&2).
Banjo, O., Hu, Y., & Sundar, S. S. (2008). Cell phone usage and social interaction with proximate others: Ringing in a theoretical model. The Open Communication Journal, 2, 127-135.
Sundar, S. S., Edwards, H. H., Hu, Y., & Stavrositu, C. (2007). Blogging for better health: Putting the “public” back in public health. In M. Tremayne (Ed.), Blogging, citizenship and the future of media (pp. 83-102). New York: Routledge.
Hu, Y., & Sundar, S. S. (2006). Computer-mediated communication (CMC). In J. J. Arnett (Ed.), Encyclopedia of children, adolescents, and the media (pp. 200-202). Thousand Oaks, CA: Sage.
Hu, Y., Wood, J. F., Smith, V., & Westbrook, N. (2004). Friendship through IM: Examining the relationship between instant messaging and intimacy. Journal of Computer-Mediated Communication, 10(1), Article 6.
Hoag, A. M., Bhattacharya, S., Helsel, J., Hu, Y., Lee, S., Kim, J., et al. (2003). A review of literature on computer and pedagogy: Implications for communication education. Journalism & Mass Communication Educator, 57(4), 399-412.